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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas market research can be used for sophisticated initiatives like market segmentation and conjoint analysis studies, experimentation involves more tactical roadmap prioritization activities like concept split tests and usability assessments. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas market research can be used for sophisticated initiatives like market segmentation and conjoint analysis studies, experimentation involves more tactical roadmap prioritization activities like concept split tests and usability assessments. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas market research can be used for sophisticated initiatives like market segmentation and conjoint analysis studies, experimentation involves more tactical roadmap prioritization activities like concept split tests and usability assessments. And finding those are easier when you crowdsource that versus trying to talk to 10 or 20 people.