Crowdsource Positioning Product Research Roadmap 
Intercom, Inc.
JUNE 20, 2018
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Trial and error: adding sales input to the product roadmap.
The Product Coalition
MARCH 5, 2018
Building your first Machine Learning product can be overwhelming?—?the I’ve often seen great Machine Learning models fail to become great Products, not because of the ML itself, but because of the supporting product environment. I break down a Machine Learning product into eight steps. lots of it!
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Centercode
JULY 16, 2019
When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs. Understandably so – a buggy product in a competitive marketplace is kryptonite to a successful launch. Here are the 3 critical things you should be looking for in your customer feedback. Things to Fix. Manufacturing defects.
Product Innovation Educators
AUGUST 19, 2016
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Another reminder why new products need a workable business model. Products (wrongly) get created this way – product first, customer second, revenue third.
Alchemer Mobile
FEBRUARY 2, 2021
According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for?
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