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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Successful companies leverage market research to drive innovation and revenue growth.

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Where the Best Ideas Come From

The Product Coalition

A new survey by the rapid consumer feedback platform Alpha sheds valuable light on the question. Alpha surveyed over 500 product leaders from large organizations and startups for its 2020 Product Management Insights Report. Product development moves fast, but customer preferences move faster.”?—?Alpha’s

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Top Data Labeling Tools for Machine Learning Projects

The Product Coalition

If you’re building a machine learning model, chances are you’re going to need data labeling tools to quickly put together datasets and ensure high-quality data production. Amazon Mechanical Turk Also known as MTurk, Amazon Mechanical Turk is a popular crowdsourcing marketplace commonly used for data labeling.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. But it simply can’t inform the day-to-day decisions that product teams need to make.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. But it simply can’t inform the day-to-day decisions that product teams need to make.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. But it simply can’t inform the day-to-day decisions that product teams need to make.

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Lessons on building a viral consumer app: The story of Saturn

Lenny Rachitsky

Each week I tackle reader questions about building product, driving growth, and accelerating your career. We have a long way to go and millions more students to support, but here are a few lessons we’ve learned that might be useful in building your own consumer social product. That decay in value is nonlinear.