article thumbnail

Your Audience’s Real Roadmap Questions

Mironov Consulting

Hint: this is how engineers would approach prioritization and roadmapping in an unemotional world of perfect information and fully aligned organizational goals. Remember that outbound marketing teams are focused on generating interest among customers at the top of the funnel and in the renewal cycle. DEVELOPMENT.

Roadmap 92
article thumbnail

Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine. Atlassian does not have an outbound sales team. Kevin: Absolutely. And the pleasure is all mine.