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Hiring a Head of Product

Mironov Consulting

Let’s carefully define a “Head of Product” as someone who directly supervises a team of product managers including hiring, work assignments, mentoring, and resolving cross-product disputes. When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy.

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Leading A High-Growth Company | David Cancel, Drift | BoS USA 2018

Business of Software Conference

You know that was fun times and so by the time I sort of Drift to fast forward I was obsessed about some trends that were happening; one of them was messaging. Basically the fact that messaging from a technology standpoint I say hasn’t changed in my career. And Sam was, he became my first mentor right.

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

You know when you look at the trajectory of high growth companies especially in B2B enterprise, I think we rank up there pretty much at the top of them, the top right. So it was really low friction to bring people into the funnel, convert them, and scale the revenues from there. We raised a ton of money as part of that.