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How to Build a Conversion Path: Step-by-Step Process

Userpilot

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

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What is Value Realization in SaaS and Why Does It Matter?

Userpilot

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

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How to Collaborate between Customer Success and Product Teams to Ensure a Successful Product Launch

Gainsight

How involved is your Customer Success team in product launches? Customer Success brings a deep understanding of customers’ needs and pain points. Within your organization, customer feedback is likely being funneled across different functions—product, marketing, sales, customer success, etc.

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The Path Beyond CSM

Gainsight

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. Let’s begin with what makes you unique as a customer success professional. Over the past ten years, the role of Customer Success Manager has evolved and changed as much as the field of SaaS has. Building and using Health scores.

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Voice of the Customer (VoC): Beginners Guide on How to Collect Data Plus Best Practices

Userpilot

Are you just starting to put together a Voice of the Customer (VoC) program? There are a lot of both in-app tools and outside the app methods of collecting user sentiment data to understand what your users really want, we’re going to show you the best practices and which common mistakes to avoid. You’re in the right place.

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5 Best Design and Innovation Consulting Firms to Work With in 2021

UX Studio: Product Management

As a design thinking consulting firm , we advise on product strategy, lead workshops, and offer customized training to equip your business with the best UX practices. On a call, we will discuss your challenges and motivations to craft a customized solution for your organization. . What if something fails?