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Onboarding Call vs Automated In-app Onboarding: When to Use Each?

Userpilot

Taking users through your product or service using an onboarding call is a pretty standard part of the customer onboarding process. Automated, in-app onboarding can also form part of a successful customer onboarding process (if you have the right tool for the job). Providing your users with the shortest possible path to value.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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10 Customer Experience Best Practices to Improve Customer Satisfaction in SaaS

Userpilot

You must deliver an excellent customer experience throughout the entire customer journey to stand a chance, especially against established players. In the article, you will learn how to build your customer experience strategy. A/B test different experiences to make data-driven decisions on what resonates best with customers.

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5 Truths of Building a Product Launch Strategy

Amplitude

A product launch strategy must include clear choices you are making regarding your target market, your value propositions, sales motions, pricing & packaging, customer success plans and org readiness. Or is it to delight existing customers? Collaborate with customer-facing teams to discuss the messaging around this new product.

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Introducing Inbox: 5 Features to Solve the Issue of Prioritizing Customer Feedback

Usersnap

In conversations with numerous product managers, we’ve learned that the biggest pains of managing customer feedback are categorizing the feedback and getting an overview of all the gathered insights. Why 84% of Product Managers employ Customer Feedback in Development Process. How to prioritize customer feedback meaningfully?

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Problem Solving as a Product Manager

The Product Guy

After every discussion with customers, sales, service, leadership and my colleagues, I was left with a laundry list of problems that needed my attention. As a product manager, my goal is to ensure customer satisfaction, long term success of my product and contributing to the success of my organization.

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How working as a Product Marketer can help you become a better Product Manager

BrainMates

I would also propose that companies should never differentiate between Product Managers and Product Marketers while hiring and they should encourage transition into one role from another. Both have to build the customer’s view of the world. Both roles thrive on customer/industry feedback (explicit and implicit).