Churn Rate vs Retention Rate: Formulas, Benchmarks and Ways to Improve
Userpilot
NOVEMBER 27, 2023
An increasing customer churn rate is a sign of a flawed product or service that is leaving customers dissatisfied. There are two main types of churn, namely, customer churn and revenue churn. As is obvious from the names, each churn rate focuses on different avenues of company growth , i.e. customer or revenue.
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