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Omnichannel Analytics Guide for SaaS Companies

Userpilot

The main challenges of implementing omnichannel analytics involve data integration , complex customer journeys, cross-channel attribution, data privacy and security, and information overload leading to analysis paralysis. To effectively execute an omnichannel analytics strategy, first define your objectives and metrics to measure progress.

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Cross-Platform Analytics Guide for SaaS Companies

Userpilot

Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. Tools like Google Analytics or Amplitude allow you to track user behavior across all platforms.