The difference between product analytics and business intelligence tools — and why you need both
Mixpanel
FEBRUARY 6, 2020
In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. Looker, and other tools like it, are often deployed with good intent. Due to their complexity, BI tools often require a data expert for deployment and active use.
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