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Data thinking vs. product thinking

Mixpanel

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. Understand the role of data with nuance. That’s where data comes in. Here’s how.

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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

Mixpanel is the gold standard for iOS app analytics. Integrating new frameworks can be work, not to mention risky for introducing bugs (especially if you’re already invested in some other analytics tool like Google Analytics). But this is especially true when it comes to tracking user events for analytics purposes.

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Why it’s never too early to add product analytics to your app

Mixpanel

implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. But, speaking from experience, I can ensure you that implementing product analytics from the go can be well worth it. With product analytics, you can know the difference. Here’s why.

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How to be the go-to engineer for product analytics

Mixpanel

One of those niches that’s become more valuable in recent years: product analytics. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Spearhead a slick analytics implementation.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be added to your codebases. But different companies have different strategies for how and when they update their analytics implementations. Others wait to implement analytics until a later sprint all at once.

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How to add analytics event tracking in SwiftUI (the elegant way)

Mixpanel

So the last thing we want is to step on all of that by needlessly littering our views with event tracking calls to analytics platforms. Here’s how to harness the incredible product insights of an analytics framework like Mixpanel, while keeping your SwiftUI as clean and simple as it was meant to be. They add clutter.