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How Digital Customer Education Can Win You More Business

Gainsight

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. For example, what truly differentiates HubSpot from Klaviyo? Sure, they position themselves differently, and the feature sets aren’t carbon copies.

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MQL vs SQL: What’s The Difference and Tips on Increasing Your Conversion Rates

Userpilot

When looking to differentiate between MQL and SQL, you should focus on four factors: lead behavior, lead scoring, type of conversion, and referral channel. How do you differentiate between MQL and SQL? Here are four factors that you should look out for when differentiating between MQL and SQL: Lead behavior. of MQLs/No.

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Josh Seiden on why product teams should focus on outcomes over output

Intercom, Inc.

I was actually struggling to differentiate. Josh: You need to at least have a hunch that if we change this it will positively change customer behavior, but you don’t have to know for certain. It’s available in print, in ebook and in audiobook on Audible , and you can follow me on Twitter, @JSeiden.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Andrew: Network effects have…there’s a lot of really positive things about them and one of the big pieces is that virality is a form of like something that you get with the network. Sonal: Just to pause in that for a quick moment, you’re basically arguing that growth itself halts growth in that context. You might need it.