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Product Marketing Manager Salary [+ Resources to Advance]

Userpilot

Book a demo to see it in action! What is a product marketing manager? A product marketing manager is a professional responsible for promoting and selling their company’s products. They focus on learning market trends, defining the audience, developing positioning strategies , and differentiating the product.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Book the demo! What is a UX strategy?

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

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Product Analyst Salary [+ Resources to Advance]

Userpilot

Book a demo to see it in action! A product analyst is a professional who conducts product research , analyzes, and interprets such data to make accurate decisions about the product. Carrying out extensive market research to identify patterns and trends that serve as pointers for product strategies.

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Product Parity: What is it and How it Can Hurt Your Product Growth

Userpilot

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Book the demo!

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New Product Launch Checklist: How to Plan a Successful Launch

Userpilot

Conduct market research to identify competitors and determine avenues for product differentiation. Create a targeted go-to-market strategy for your launch plan. Userpilot empowers SaaS your product team to run in-app marketing campaigns, collect customer feedback, and analyze users’ interactions with your product.

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The 3 Critical Product Launch Phases: How to Plan a Successful Product Launch

Userpilot

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. To learn more about how Userpilot can help every aspect of your launch, book a demo today ! What is a product launch?