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Alchemer Launches Alchemer Workflow – the Fastest, Easiest, Most Effective Way to Close the Feedback Loop with Customers and Employees.

Alchemer Mobile

Alchemer Workflow leverages Alchemer’s award-winning heritage to deliver the fastest, easiest, most effective way to close the feedback loop with customers and employees. Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. Alchemer is a KKR portfolio company.

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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

The Impact: Articulate the positive outcomes your product will bring to users or the market. The Differentiation: Highlight the unique features or technology that differentiates your product. Analyze market trends, customer feedback, and competitor offerings to identify opportunities and gaps.

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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

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Product Launch Plan For SaaS: How to Launch Products Successfully

Userpilot

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Understand the key activities at different stages of your launch.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Slack’s UX strategy involves iterative innovation based on user feedback.

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Product Parity: What is it and How it Can Hurt Your Product Growth

Userpilot

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Risk losing competitive advantage.