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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

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What is Customer Value Chain & How to Use It in Product Development

Userpilot

Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. The SaaS value chain is unique in that customers receive value from the product over a long period of time rather than a single interaction.

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Product Service Management as a Growth Lever in your SaaS

Userpilot

All SaaS companies live and die by their ability to lead their customers to ongoing success. In this article, we’re going to explore: What product-service management and customer success typically looks like for SaaS . What Does Product Service Management Look Like for SaaS Teams? Ready to get started? .

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Why Product Needs to Work with Customer Success to Achieve PLG

Userpilot

All SaaS companies live and die by their ability to lead their customers to ongoing success. In this article, we’re going to explore: What product management and customer success typically looks like for SaaS . In this article, we’re going to explore: What product management and customer success typically looks like for SaaS .

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

Alex Yang: The company where we work builds technology to fight global poverty. Our current product is a biometric fingerprint scanner paired with an Android app. We’ve also received some incredible feedback from our interview process. There’s inbound hiring and there’s outbound hiring.