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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Startups often struggle to communicate the value of their products, particularly in sales meetings. And we’re a tiny little startup, some of those things look really expensive. Now I’m a startup. So I’m a little startup in the sales enablement space. April Dunford // Ambient Strategy.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. And then I think we look in the market for validation.

article thumbnail

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. And then I think we look in the market for validation.