Business of Software Conference
NOVEMBER 30, 2020
Startups often struggle to communicate the value of their products, particularly in sales meetings. And we’re a tiny little startup, some of those things look really expensive. Now I’m a startup. So I’m a little startup in the sales enablement space. April Dunford // Ambient Strategy.
Intercom, Inc.
JUNE 3, 2021
It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Beware of falling into the trap of exclusively going for easy money, snacking-type opportunities. Making the right bets.
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Pragmatic Marketing
OCTOBER 11, 2019
So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. And then I think we look in the market for validation.
Pragmatic Marketing
OCTOBER 11, 2019
So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. And then I think we look in the market for validation.
The Product Coalition
FEBRUARY 26, 2022
If someone asked me to compete with most organisations today, I wouldn’t fuss with innovation so much or think of competitive differentiators, I’d just solve the problem of how time is spent organisation wide, and try and build a company that does the same thing, with less distractions. Some startups adopt this strategy to fool investors.
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