Differentiation Sales Training Startups UX 
Business of Software Conference
NOVEMBER 30, 2020
Startups often struggle to communicate the value of their products, particularly in sales meetings. Free Q&A with Alex Osterwalder Psychology for UX Masterclass. And we’re a tiny little startup, some of those things look really expensive. Now I’m a startup. April Dunford // Ambient Strategy.
Pragmatic Marketing
OCTOBER 11, 2019
So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. The nice thing about HubSpot, is we have a great product teams with good user researchers and UX designers and product designers who will do a ton of customer interviews beforehand. Yeah, absolutely.
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Pragmatic Marketing
OCTOBER 11, 2019
So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. The nice thing about HubSpot, is we have a great product teams with good user researchers and UX designers and product designers who will do a ton of customer interviews beforehand. Yeah, absolutely.
The Product Coalition
FEBRUARY 26, 2022
To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space. Better sales training also won’t stop individual salespeople who are new and just trying to learn the ropes, or simply have a different idea of who the ideal customer is.
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