Differentiation Research Software Sales Training Startups 
Business of Software Conference
NOVEMBER 30, 2020
Startups often struggle to communicate the value of their products, particularly in sales meetings. April Dunford BoS USA Online 2020 from Business of Software Conference. Get Weekly Advice From Software Experts. But they don’t necessarily know what the state of the art is on these technologies.
Intercom, Inc.
JUNE 3, 2021
It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Three teams can tackle that app. Choosing the right investment is a balancing act of art and science.
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Pragmatic Marketing
OCTOBER 11, 2019
So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible.
Pragmatic Marketing
OCTOBER 11, 2019
So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible.
The Product Coalition
FEBRUARY 26, 2022
To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space. One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role.
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