Differentiation Positioning Sales Training Startups 
Business of Software Conference
NOVEMBER 30, 2020
Startups often struggle to communicate the value of their products, particularly in sales meetings. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. And we’re a tiny little startup, some of those things look really expensive.
Intercom, Inc.
JUNE 3, 2021
It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. Beware of falling into the trap of exclusively going for easy money, snacking-type opportunities. Making the right bets.
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The Product Coalition
FEBRUARY 26, 2022
I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. which is positive. This isn’t about team productivity mind you, but individual product managers productivity.
Pragmatic Marketing
OCTOBER 11, 2019
So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. And then I think we look in the market for validation.
Pragmatic Marketing
OCTOBER 11, 2019
So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. And then I think we look in the market for validation.
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