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Micro and Macro Conversion Examples: Understanding What’s the Difference and Why They Are Important

Userpilot

The difference between macro and micro-conversions is that macro conversions define your primary goals, and micro-conversions are small steps users take to fulfill the primary goal. Downloading an ebook. Micro-conversions help you understand user behavior and activities. A few of these could be: Signing up for a newsletter.

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Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

Did you know that product storytelling increases the chances of your product being remembered by 2200% ? Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse.

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Goals vs Segments: What’s the Difference and How Use Them To Improve User Onboarding?

Userpilot

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. A goal is like a milestone that you want your customers to reach.