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Not Everyone Has to Be Your Customer

The Product Coalition

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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Micro and Macro Conversion Examples: Understanding What’s the Difference and Why They Are Important

Userpilot

Micro-conversion examples include interested people visiting the pricing page , requesting a demo , signing up for a free trial , or completing tasks in an onboarding checklist. Downloading an ebook. Tracks success : Compared to your competitors or your past performance, how well are your product strategies performing?

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Three Wrong Reasons to Give Up on Product-led Growth

The Product Coalition

giving the developers an opportunity to try or use the product for free before a purchase decision is made?—?this It might be that PLG is not right for you, but you shouldn’t dismiss it just because your current product isn’t suitable for it or is selling well. Then, they see a demo. this becomes the new norm.

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Goals vs Segments: What’s the Difference and How Use Them To Improve User Onboarding?

Userpilot

They involve all actions that lead directly to purchases, such as: Booking a demo. Such actions include signing up for your company’s newsletter or downloading an ebook. It can also help you determine your marketing campaign and product strategies. Get a Userpilot demo and see how. Visiting the pricing page.

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Leadership in Product, Connect and Explore Workshop Series.

Bain Public

About Bain Public: Bain Public is a Product consultancy that helps companies make smart decisions, and ship top-notch products that innovate and achieve business objectives. Based on a few meetings and interactions Bain Public was able to help better formulate our core strategy and messaging. Pretty wow so far."

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Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

The product vision defines what the product hopes to achieve and where it is going. Ultimately, it sets your product apart from other similar products in the market and helps your customers stay loyal to your product. Narrate the product strategy.

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Why I Started Using Google

The Product Coalition

Whichever you choose, make sure at least that from now on any new addition to the product delivers on the value proposition. Have it in mind when you write requirements, and ask the explicit question in every demo and design review of every feature. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an