The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 162

User Testing Customer Experience Customer Feedback Product Strategy 162

The Product Coalition

FEBRUARY 1, 2022

giving the developers an opportunity to try or use the product for free before a purchase decision is made?—?this It might be that PLG is not right for you, but you shouldn’t dismiss it just because your current product isn’t suitable for it or is selling well. Then, they see a demo. this becomes the new norm.

B2B 155

B2B User Testing Enterprise Demo 155

The Product Coalition

OCTOBER 19, 2020

You can find detailed guidance for this in the first part of my e-book “ Speed-Up the Journey to Product-Market Fit “. But if I had to pick one quick method, that is relevant for any product at any stage, it would be to ask yourself why people are using your product, over and over again. Make yourself an octopus.

User Testing 88

User Testing Magazine Technical Review Customer Feedback 88

Under 10 Consulting

JUNE 6, 2019

In this scenario, product management tends to get pulled into a technical support role for the marketing and sales teams, providing content for demos, presentations, ebooks, and sales enablement. Product management in Development. Product management in Product.

Weak Development Team 40

Weak Development Team Product Research Reporting Tools Customer Feedback 40

The Product Coalition

JUNE 28, 2020

And a marketing event requires a revamp of the demo. You have a strategy, you are just unable to make progress with it. The alternative is not having a solid product strategy, and that’s a debt much harder to close. Becoming the Gatekeeper of the Strategy Strategic product leadership is a continuous effort.

User Testing 78

User Testing Customer Experience Leadership Product Research 78

The Product Coalition

MAY 30, 2021

You can start by making small changes to your product and marketing (e.g. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on May 24, 2021.

Product Research 109

Product Research User Testing Feedback Software Customer Experience 109

Revulytics

AUGUST 8, 2019

Some activities are market based, and some are customer based. And some are about what we have now: for example, a demo to a single customer. Development focuses primarily on future deliverables for a market full of customers. Marketing also focuses on the full market, but primarily for products we have now.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54