Remove Demo Remove eBook Remove Product Strategy Remove Roadmap
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Becoming a Strategic Product Leader, Part 3: Own the Big Picture

The Product Coalition

cioruk on Unsplash You just finished working on your strategic roadmap. You completed your planning and started applying the new roadmap to the upcoming sprints. And a marketing event requires a revamp of the demo. You have a strategy, you are just unable to make progress with it. The whole company was aligned.

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Leadership in Product, Connect and Explore Workshop Series.

Bain Public

About Bain Public: Bain Public is a Product consultancy that helps companies make smart decisions, and ship top-notch products that innovate and achieve business objectives. The 3 steps to product innovation. This is our framework that we base all our lessons on: Your Product Mission Your Product Blueprint Your Roadmap Pillars.

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Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

Product storytelling is a method of communicating the value of your product by focusing on the user’s problem rather than the product’s features. As part of the development process, product stories are derived from the user stories and product roadmaps created by the product manager.

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Where Does Product Belong In Your Organization?

Under 10 Consulting

In this scenario, product management tends to get pulled into a technical support role for the marketing and sales teams, providing content for demos, presentations, ebooks, and sales enablement. Without it, the product manager role becomes more secretarial than strategic. Product management in Product.

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Q&A with Steve Johnson, VP of Products, Pragmatic Institute

Revulytics

Furthermore, some are about future deliverables – say a roadmap. And some are about what we have now: for example, a demo to a single customer. Marketing also focuses on the full market, but primarily for products we have now. Marketing needs someone to stand in a trade show booth and demo, or write their eBook.