Remove Demo Remove eBook Remove Product Strategy Remove Strategy
article thumbnail

Not Everyone Has to Be Your Customer

The Product Coalition

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

article thumbnail

Micro and Macro Conversion Examples: Understanding What’s the Difference and Why They Are Important

Userpilot

You can track macro conversions to gain a better understanding of your product, in the long run, track the success of your marketing strategies, and identify when you’ve completed your primary conversion objective. Downloading an ebook. Requesting a demo. Book a demo with Userpilot. Userpilot ’s pricing page.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Becoming a Strategic Product Leader, Part 3: Own the Big Picture

The Product Coalition

And a marketing event requires a revamp of the demo. You have a strategy, you are just unable to make progress with it. You have a strategy, you are just unable to make progress with it. The alternative is not having a solid product strategy, and that’s a debt much harder to close. It’s not a one-time thing.

article thumbnail

Goals vs Segments: What’s the Difference and How Use Them To Improve User Onboarding?

Userpilot

They involve all actions that lead directly to purchases, such as: Booking a demo. Such actions include signing up for your company’s newsletter or downloading an ebook. It can also help you determine your marketing campaign and product strategies. Get a Userpilot demo and see how. Visiting the pricing page.

article thumbnail

Three Wrong Reasons to Give Up on Product-led Growth

The Product Coalition

giving the developers an opportunity to try or use the product for free before a purchase decision is made?—?this It might be that PLG is not right for you, but you shouldn’t dismiss it just because your current product isn’t suitable for it or is selling well. Then, they see a demo. this becomes the new norm.

B2B 156
article thumbnail

Leadership in Product, Connect and Explore Workshop Series.

Bain Public

Career Development Program Details: Whether you are a Founder or part of the Product, Engineering or leadership team, you need actionable strategies and impactful techniques that drive results today. This is our framework that we base all our lessons on: Your Product Mission Your Product Blueprint Your Roadmap Pillars.

article thumbnail

Post-Launch Guide for Product-LED Growth

The Product Coalition

It brings product practices into the sales funnel and calls for your involvement in each and every step (as you should be doing regardless). But most of all, it is exciting because it gives you an opportunity to see your strategy coming to life in short cycles with immediate feedback loops. But this isn’t the case.