An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”
Usersnap
SEPTEMBER 12, 2023
A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.
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