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Product Management Marketing: A Guide for Building Successful Products

Userpilot

Product management focuses on the overall strategic direction and champions the product inside the organization. Product marketing, on the other hand, promotes the product to the outside world. Book the demo to see how Userpilot can help your product and marketing teams drive product success!

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Initiatives are projects that lead to the realization of goals. What is product strategy? Activities for strategic product managers.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

Userpilot

As a product manager, how can you effectively validate ideas and build a successful product that delights users? We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. A minimum viable product (MVP) is a version of the product with only core features.

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Essential Startup Product Manager Skills

The Product HQ

While you don’t need to know as much about technical product development as an engineer, you should have a good enough understanding and basic knowledge of how technology works. For starters, having sound knowledge of technical product development will make it easier for you to plan with software engineers.

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Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. What is a product failure?

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Feature Prioritization in Different Stages of Product Development

UX Studio: Product Management

There’s a good chance that the team might have already piled up market research reports, but they still have a lot of assumptions – you want signals that support your decision in a cost-effective way. How might we get closer to the market and the users, while we need to move fast and rely on internal prioritization?

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What is the Product Manager Career Path?

ProductPlan

Contributing to problem and solution discovery efforts by conducting internal stakeholder and customer interviews and research, and developing and running experiments to validate concepts. Writing stories that articulate work to be done by Engineering in support of solutions and production support.