Differentiation, Healthcare and Sales Training

The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

FEBRUARY 25, 2020

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. The market owner role is pure and simple.

Marketing

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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. The general gist of that is you need to be both differentiated to be attractive to buy in the first place.

Strategy

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Product Management Today

The Seven-Part Guide to Portfolio Product Management & Marketing

Intercom on Product: Accelerating your strategy after COVID-19

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