Remove Differentiation Remove Magazine Remove Naming Remove Vision
article thumbnail

The T-Shaped Product Manager

Roman Pichler

As the name suggests, product-specific capabilities are limited to a single product or product portfolio. Leadership skills enable you to effectively guide the development team and lead the stakeholders, create an inspiring vision , and reach sustainable agreements , to name just a few. Balancing Specific and Generic Skills.

article thumbnail

Say No With Confidence: How To Tell The Great Ideas From The Merely Good | Bruce McCarthy, Product Culture | BoS USA 2018

Business of Software Conference

My name is Bruce McCarthy. It’s biased by recency – the guy I talked to yesterday or the magazine article I just read. And the ideal product covers all of the basic expectations and has at least one delighter, one differentiator. Somehow our gut has gotten us where we are. That’s the green arrow up there.

article thumbnail

Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

It’s not your vision in the market. Name me a couple of features. And they name this thing. In fact, it’s so misunderstood, that whenever I give a talk about positioning I have to start by talking to people about what positioning is not. So positioning is not the same thing as messaging. It’s not a tag line.