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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing product strategy. If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing. At some point, you need to add incrementally.

Strategy 228
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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Many product management teams struggle with this one because number one, they have a lot of products, and number two, it’s more difficult when your thought process starts with the product. Let’s go back to the analogy in item 1 above, Market Segmentation. On to product strategy. Market Positioning.

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130