Differentiation Research Software Sales Training System 
Business of Software Conference
NOVEMBER 30, 2020
April Dunford BoS USA Online 2020 from Business of Software Conference. Get Weekly Advice From Software Experts. But they don’t necessarily know what the state of the art is on these technologies. And but then after a while I spalunk around and I figured out, there’s actually a category software for doing this stuff.
Pragmatic Marketing
OCTOBER 11, 2019
This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up.
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Pragmatic Marketing
OCTOBER 11, 2019
This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up.
The Product Coalition
FEBRUARY 26, 2022
To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space. One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role.
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