Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020
Business of Software Conference
NOVEMBER 30, 2020
What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. And then if you get really sophisticated beyond that, you have an LMS, which is a learning management system, which is more like training software. And you’ve got a head of sales enablement.
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