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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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Customer Onboarding Process: How to Get New Customers to Adopt Your SaaS Product

Userpilot

Nailing the customer onboarding process is one of the most important tasks for any savvy PM or SaaS owner. In this article, we’re going to break down exactly what it takes for your customers to start getting value from your product – and therefore boost adoption. Who’s responsible for customer onboarding success?

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What You Need To Know About The Product Marketing Manager Role and Responsibilities

Userpilot

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What should you expect of your PMM?

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Best New User Onboarding Tools for SaaS in 2021

Userpilot

For SaaS companies who want to make sure their customers hit the ground running, it's difficult to avoid the subject of new user onboarding tools. The fact is that coding an onboarding process from scratch is near-impossible for most SaaS businesses, both in terms of cost and in terms of having enough free developers available.

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11 Key SaaS Roles and Responsibilities in 2023

Userpilot

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $151,254/yr. Average salary: $111,208/yr.

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What Is User Analytics And How To Use It To Improve SaaS Metrics?

Userpilot

What is user analytics, and how can it help you drive product growth ? This allows you to see what different segments of your customers are doing in your product and why they behave that way. With smart strategies and the right user analytics tools, you can leverage user analytics to improve SaaS metrics and unlock growth.

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Heap for Retention Analytics: Features, Pricing, and Review

Userpilot

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. TL;DR Heap is a good choice for retention analytics and it comes with features such as funnels, paths, user segmentation analysis, and behavioral analytics. Let’s get started!