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I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. Embed a Help Center into your product.
Host product webinars to reach your target audience Develop webinar content that educates your audience on industry trends, common challenges, and how your product addresses these issues. Identify these users and reach out, asking that they write a review or grant you a video interview you can embed on your landing pages or social media.
Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Developing the product has a significant impact on the company’s strategy, and founders must live the market and their customer’s needs in order to define the company’s strategy. go with the good product manager.
In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap. Conversational Marketing : Intercom.
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