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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Host product webinars to reach your target audience Develop webinar content that educates your audience on industry trends, common challenges, and how your product addresses these issues. Use YouTube marketing to reach relevant audiences Develop informative and engaging videos related to your product or industry.

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Do Your Customers Really Want to Pay Less?

The Product Coalition

In one of my early career roles, I was brought into the company as a development team leader with a very specific task they wanted me to lead. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.

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Strategic Debt Is the Silent Killer of Startups

The Product Coalition

So they do all sorts of validations and deep analysis processes: market research, business plan, competitive analysis, and so on. They always need something you haven’t developed yet. Unlike what one might think, this is a really bad sign. They don’t want to start before what they have is crisp enough. And guess what?

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Make New Product Features Stick

The Product Guy

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. UserTesting recommends encouraging a research mindset in your organization or your client’s.

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Rethink Innovation: Making Experimentation and Learning a Fact of Life

ProductPlan

Once your organization gets on board with routine experimentation, they’ll soon see the team is making smarter, informed decisions with better outcomes and fewer misfires. During the very early stages of product development, testing and experimentation are embraced as part of the minimum viable product process. Defeat Doubts.

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How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Some stakeholders need to see the effects on the team to really appreciate the value, which is where design sprints come into play. UX Researcher / Designer. When new to a project or team, conduct key stakeholder interviews. This free-to-download bundle contains the following resources: Benchmarking 101 [ebook].

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The Combined Effort of Product Management and Product Operations

ProductPlan

Great teams assemble individuals with differing skill sets, perspectives, and experiences. For example, Iron Man and Captain America leading the Avengers or Superman, Batman, and Wonder Woman teaming up as the Justice League. Many product teams now have their own team of super-powered individuals banding together for a common cause.