How Behavioral Cohorts Unlock the Customer Lifecycle
Amplitude
DECEMBER 6, 2020
If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. You’d only need to build one set of features to solve their problems. You’d only provide one level of support to keep them satisfied. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .
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