TEI 079: Cross the chasm using the target market model – with Chasm Institute’s Michael Eckhardt - The Everyday Innovator – Resources for Product Managers and Innovators
Product Innovation Educators
JULY 4, 2016
I read Crossing the Chasm when it was published in 1991. The third edition was released last year, with updated examples of how companies successfully increased the market for their new products. The book introduced me to the “target market model,” which had a significant impact on how I thought about the relationship between product growth and market segments.
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