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Executive Summary A BHAG (pronounced “bee hag”) stands for Big Hairy Audacious Goal. It’s a simple yet powerful phrase that teams immediately connect with. Consider the following examples: Starbucks: Become the most recognized & respected consumer brand in the world NASA: Land humans on the moon Amazon: Every book, ever printed, in any language, all […].
Executive Summary I’ve said it before, and I’ll continue to preach that every company needs a Chief Product Officer (CPO). Someone must champion a portfolio management approach that optimizes outcomes across the entire organization. But becoming outcome-focused doesn’t happen overnight. It’s a journey. Like Maslow’s hierarchy of needs pyramid, each step of the way relies […].
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