Sat.May 30, 2020

Why You Need a Data-informed Product Strategy


The best product strategies exhibit a deep understanding of customers. They reflect how customers get value out of your product. After a product strategy has been set, teams should be able to not only measure the impact of product initiatives, but also discern how users get value from the product offering (and tie that value to concrete business outcomes). Insights—gathered from quantitative and qualitative data—are foundational for business growth. This is true in marketing. It’s true in sales.