David Hamill Talks About Mistakes Organizations Make in Regard to UX Research
The Product Coalition
MARCH 11, 2023
UX consultant David Hamill explains several points that compromise genuine UX research practices. By Tremis Skeete , for Product Coalition How often have you wondered what your users are really experiencing when they use your digital services? As product people, we sometimes assume that we can do the research and find out the answers to this question for ourselves — but if this were true, then why don’t we hear about this kind of thinking in the worlds of Chemistry, or Physics, or Psychology, or
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