Oren Steinberg
SEPTEMBER 10, 2017
How to do product management without cognitive biases? The process of product management is susceptible to cognitive bias just like any other task that we perform. But as product management leaders we are at risk of taking the entire company down with us. So what can we do? How can we develop a product without bias? For starters we need to recognize and accept the fact that even the most experienced product owner is biased.
Mind the Product
SEPTEMBER 10, 2017
I opened this year’s Mind the Product London conference by suggesting that product management isn’t actually about managing products, but about managing people. I believe that to be successful we need to work across disciplines and make sure that everyone in the team owns the product together. Great products come from great people, and great people come from working together – which is why we everyone was there at the conference after all – meeting the people that mind the product.
Tyner Blain
SEPTEMBER 10, 2017
Understanding your users is critical to developing good products. A “complete” understanding is sometimes required, and always comes at a cost. A contextualized understanding is valuable but less so, and costly but less so. Even a shallow understanding of your users provides value by preventing some dysfunctional behaviors. You do not always need to develop personas before developing products.
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