May, 2008

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What’s Product Management is like a Year after Implementing Agile

All About Product Management

It’s been over a year since the product management team went on a series of agile/scrum training courses. The transformation and associated challenges over the past 14 months have been quite interesting. Here’s a report on the journey, progress, issues encountered and experiences to date. Product Management Prior to Scrum Before agile working practices where adopted the Product Managers role consisted of a lot of short term tactical wins coupled with continual fire fighting.

Agile 48
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The Need for Product Managers Continues to Grow.

All About Product Management

Traditionally when I think of the job of the product manager I think of someone who is half marketing and half engineer – someone who is 50% orientated towards business needs and 50% orientated towards technology. People who have this mixture hold a number of different job titles: product manager, product marketing manager, product development manager… and so on.