Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?
Userpilot
JULY 15, 2022
Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel. Not all touchpoints can be tracked by analytics. The complexity of this process presents marketers with a challenge when tracking every part of the buying journey.
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