Engineering Leadership Messaging Sales Training 
Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That Plus frequent updates on everything for the C-suite.
Pragmatic Marketing
OCTOBER 11, 2019
And then it's a lot of also research in terms of, you know, under really understanding our audience really understanding the market and then maybe you know more and more too we've also started to do message testing so we've got some researchers on our team who can do some cool kind of like multi variant message testing.
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Pragmatic Marketing
OCTOBER 11, 2019
And then it's a lot of also research in terms of, you know, under really understanding our audience really understanding the market and then maybe you know more and more too we've also started to do message testing so we've got some researchers on our team who can do some cool kind of like multi variant message testing.
Userpilot
SEPTEMBER 18, 2021
They'll ask your opinion on the collaborative nature of the role, and why it's important to communicate with your fellow product marketers, various sales teams, and stakeholders. Tell me what you think about the messaging on our website.”. 2 – Collaboration skills. 3 – Analytical and research skills.
The Product Coalition
FEBRUARY 26, 2022
One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. This internal focus problem doesn’t just impact product, design and engineering functions but every department you have in the company.
Userpilot
SEPTEMBER 18, 2021
They'll ask your opinion on the collaborative nature of the role, and why it's important to communicate with your fellow product marketers, various sales teams, and stakeholders. Tell me what you think about the messaging on our website.”. 2 – Collaboration skills. 3 – Analytical and research skills.
Userpilot
SEPTEMBER 18, 2021
They'll ask your opinion on the collaborative nature of the role, and why it's important to communicate with your fellow product marketers, various sales teams, and stakeholders. Tell me what you think about the messaging on our website.”. 2 – Collaboration skills. 3 – Analytical and research skills.
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