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How to be the go-to engineer for product analytics

Mixpanel

Engineers are always looking for ways to differentiate themselves. One of those niches that’s become more valuable in recent years: product analytics. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products.

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

You can define the events that are important to your business or product goals, and they are imported into Mixpanel for you to slice and dice how you please. He’s also given technical interviews to 1,400 software engineers who have gone on to accept roles at Apple, Dropbox, Yelp, and other major Bay Area firms.