article thumbnail

Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

article thumbnail

What are Customer Insights [+ Examples and Best Tools]

Userpilot

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The ultimate customer support tech stack for 2022

Intercom, Inc.

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. The future of support is here.

article thumbnail

Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

article thumbnail

How to Conduct a Customer Behavior Analysis: A Complete Guide

Userpilot

Customer behavior analysis helps you to understand what goes on in your customer’s head and respond to it to help with product growth. By delving deep into the data and insights about your customers’ preferences, needs, and buying patterns, you can make informed decisions to drive growth and maximize customer satisfaction.

article thumbnail

How to Conduct a UX Audit in SaaS

Userpilot

UX audits highlight usability issues that drive users away, along with opportunities for refinement to improve customer satisfaction. Study behavior trends to highlight any UX designs users avoid. Use qualitative data, such as user surveys, usability testing, session recordings, and heatmaps, to answer why the trends exist.

article thumbnail

The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. This means collecting feedback data to measure customer satisfaction. A sample user persona profile.