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Effective Roadmap Planning and Development Process for Enterprise Products
AUGUST 2, 2018
Roadmap Planning process Unlike Consumer products, you have two different types of audience to satisfy in Enterprise world, namely Buyer and User Persona. It’s important to prioritize and develop a roadmap aligned with the right set of themes and measurable KPIs. I typically advise the below format. Product/Functional i.
If you are conducting research about an Enterprise Productivity Application, an “ insight ” which shows more customers are dog people vs cat people is not actionable (unless you’re conducting research for a pet store e-commerce site). Insights : “Tell me something I don’t know.”
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