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Shifting From Managing By Outputs To Managing By Outcomes | BoS 2019

Business of Software Conference

If you’re on a marketing team you’re probably talking to your manager about what marketing campaigns you’re running, and if you’re in H.R. All those frameworks take judgment, they take expertise, they take framing the problem and that’s because most of the problems we face in business are ill-structured.

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Why This Opportunity Solution Tree is Changing the Way Product Teams Work

Product Talk

I still saw teams entertaining solutions that weren’t connected to the opportunities they were finding through generative research. We ignore the advice of Chip and Dan Heath where they advise us to avoid “whether or not” decisions (i.e. We want to be continuously seeking opportunities in our market. . – Tweet This.