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Andrew Chen on network effects and competing for growth in a rocketing market

Mixpanel

Read on for our discussion with Chen about his thoughts on Cold Start-ing a product in today’s noisy market, what metrics and growth practices he’s taken with him on his many jobs and consulting roles, what his favorite growth stage is to work in, and more. With the market today, it’s really, really hard to break through the noise.

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What is Storytelling in UX and How to Use It?

UX Planet

Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. These story-based frameworks help them create engaging user experiences that resonate with users on a deeper level, beyond simply satisfying their needs. UX designers base these personas on market and user research.

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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

She is a brand storytelling strategist and coach, host of the Marketing With Empathy podcast, and founder of Kindred Speak, which provides editorial brand storytelling services and coaching. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies.

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Mental Models for Product Managers – Part 2

The Secret PM Handbook

Who the product is for (the market). This is the classic framework from Geoffrey Moore’s Crossing the Chasm. The Three Laws of Marketing Physics: For the best chance of success, your product should have 1) an Overt Benefit, 2) a Dramatic Difference, 3) a Real Reason To Believe. The book is a great and entertaining read.

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Popular Misconceptions of the Product Craft by Sherif Mansour

Mind the Product

In this entertaining and insightful talk from Mind the Product Singapore 2019, Sherif Mansour, Distinguished Product Manager at Atlassian, shares some common misconceptions about the product management craft, how we need to think differently about those issues, and what we should be doing instead. Marketing Driven Development is Bad.

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Hook trial users from their first use

Intercom, Inc.

Today, Lewis’ AIDA model is featured everywhere: from Marketing 101 courses to Alec Baldwin’s famous scene in Glengarry Glen Ross. Instead, marketing websites describe a product’s key differentiators and benefits, offer a few case studies and encourage a prospective customer to evaluate the product by using it. Show rather than tell.

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How do great ideas come from? Lessons from 750+ Founders

NextBigWhat

It offers a meaningful benefit, such as: • A big reduction of an intense/frequent frustration • A big reduction in the cost of an expensive problem • A big increase in how entertaining/emotional a thing is I call these 3x ideas—ideas compelling enough to overcome the friction to try ’em. ” This is misleading.