Differentiation Entertainment Framework Marketing 
The Secret PM Handbook
SEPTEMBER 16, 2016
Who the product is for (the market). Why my product is a better choice for you (the differentiators). This is the classic framework from Geoffrey Moore’s Crossing the Chasm. For more, check out my article on Doug Hall’s Three Laws of Marketing Physics , or his excellent book Jumpstart Your Business Brain!
UX Planet
DECEMBER 15, 2023
Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. These story-based frameworks help them create engaging user experiences that resonate with users on a deeper level, beyond simply satisfying their needs. UX designers base these personas on market and user research.
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Product Innovation Educators
JANUARY 9, 2023
She is a brand storytelling strategist and coach, host of the Marketing With Empathy podcast, and founder of Kindred Speak, which provides editorial brand storytelling services and coaching. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies.
Intercom, Inc.
JULY 9, 2019
Today, Lewis’ AIDA model is featured everywhere: from Marketing 101 courses to Alec Baldwin’s famous scene in Glengarry Glen Ross. Instead, marketing websites describe a product’s key differentiators and benefits, offer a few case studies and encourage a prospective customer to evaluate the product by using it.
BrainMates
SEPTEMBER 18, 2019
At our latest Product Talks in Sydney, Kent Weathers , a Product leader with 15+ years’ experience bringing technology products to market, shared his strong opinions on why new product launches will continue to fail. lack of effective product marketing. Kent Weathers knows a bit about Product success, and failure.
Userpilot
SEPTEMBER 4, 2023
Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.
Mind the Product
MAY 5, 2020
For Google Home , this means voice control to enable general use, to make calls to friends and family, and to access entertainment such as music, podcasts and films. For many organisations, this could provide a key differential for millions of loyal customers. Language, culture and technology constraints should be considered too.
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